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About Kiera
I'd love to say my lashes came from one super-refined idea, but the truth is, they're a mix of inspirations that came together in a way that feels very me - eclectic, authentic and a little bit whimsical.
I've been really inspired by the recent K-Beauty movement, especially the way it celebrates features, shapes, and textures. Manhua-style lashes, how they're so striking but soft and doll like, feel so beautiful to me.
Winner
About Kulli
“Why should lashes be gendered?”
I'm Kulli, the founder of Beauty Beyond Gender—a brand created to challenge outdated beauty standards and make self-expression accessible to everyone.
My love for makeup, especially lashes, led me to question why beauty is divided by gender. Being told lashes were “for girls” pushed me to hide what I loved and conform to narrow expectations. That experience inspired me to create something different.
Beauty Beyond Gender was born from the belief that beauty should be inclusive, judgment-free, and open to all identities. My line of natural, brown, gender-neutral lashes blends seamlessly with natural hair tones, offering a subtle, everyday option that anyone can wear confidently.
“Beauty can be masculine and feminine. Beauty should have no restrictions. Beauty should come with acceptance, not judgment. Beauty can be Beyond Gender.”
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About Lily
When designing my Dolly Daydream lashes, I wanted every detail to reflect who I am. From the name itself — a lifelong family nickname that reminds me that daydreams can become reality — to the three-quarter lash style I can't live without, the Twiggy-inspired bottom lashes I've always loved, and the flowers that represent both my name and the flower-power spirit of the 1960s.
Of course, no look of mine would be complete without a face gem — because everything is better with one.
My love for the 1960s began with my Nanny, who trained as a hairdresser during the era and can still create a perfect beehive in her sleep. What truly captured me was the fearless creativity of the time — bold makeup, vibrant colours, and the joyful freedom of self-expression. With Dolly Daydream, I wanted to bring that spirit back and remind anyone who wears these lashes that makeup has no limits.
